Barcodes: the marketing medium of the future

By taking advantage of the new opportunities offered by mobile phones, barcodes now have a new lease of life thanks to CodeOnLine. Using a mobile phone equipped with a camera and Internet access, consumers can now access personalized information on any product or any service of his choice by photographing the barcode at home, in a store or at the office.
 

The space-free era of packaging

A new space-free era of packaging comes up. In future, packaging, leaflet, point of sale materials will no longer carry all the brand information, but will be accessible via the mobile website.

A new relationship between consumers and brands

This new approach creates a direct relationship between the brand, the retailer and the consumer, by offering the consumer personalized information on nutritional content (the presence of allergens, gluten, etc.), discount offers and instructions for use. The possibilities are endless.

Service highlights  

- No changes need to be made to packaging in order to use the CodeOnLine service. It uses the barcodes already printed on products.
- The CodeOnLine service can be adapted to all other support of communication (leaflet, POS materials, business cards, etc…).
- The information provided is supplied directly by the brand’s owner.